Eric Buchegger
104 - 1333 W 7th Ave.
Vancouver, BC V6H 1B8
604761.5172
ebuchegger AT telus.net |
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PROFILE Experienced Marketing Professional with 7 years of proven results, developing consumer and trade brand strategies. Accustomed to managing multiple projects and tight deadlines in pursuit of company goals. Strong analytical, interpersonal and project management skills will add value.
SELECT ACCOMPLISHMENTS
Milestones include:
- Led development and execution of advertising campaigns encompassing print, radio, TV, and online, achieving increased brand awareness
- Developed and executed marketing plans in conjunction with President & CEO at Swiss Water; promoted twice during tenure
- Spurred creation and launch of swisswater.com website, improving branding and increasing site traffic by over 200% through SEO program
- Created collateral and point of sale materials, attaining target order volumes through effective communications program
- Engineered co-marketing programs with brands including Kraft (Nabob), Café Bom Dia (Sam’s Club), as well as promotions with Credit Unions
- Initiated, developed and authored content for e-newsletter distributed to 1500+ trade customers
- Selected by peers to serve on Board for 450+ member BC Chapter of American Marketing Association, as Director of Membership
SPECIAL SKILLS
My involvement in managing a variety of projects, from conception through to development and implementation, has honed these skills: - Project management – initiate projects, execute strategies, evaluate results, provide results summary, multitasking
- Research and analysis – experience with qualitative, quantitative and online research methods, well adept at using spreadsheets to analyze data
- Strategy development – participated in development of annual marketing plans, correlating strategies and tactics to achievement of company goals
- Communication – written and verbal, executive recommendations, project briefs, presentations, e-newsletters, ad copy
- Budget – achieve top results with finite resources
EMPLOYMENT HISTORY
Marketing Manager, Texcan, Delta, BC, 2008 – present
Marketing Consultant, Jungle Swing, Vancouver, BC, 2006 – 2008 Marketing Specialist, Ethical Funds, Vancouver, BC, 2006 – 2007
Associate Marketing Manager, Swiss Water Decaf, Burnaby, BC, 2001 – 2006
PROFESSIONAL ASSOCIATIONS
Director of Membership, American Marketing Association (BC Chapter), 2008 – present
EDUCATION
B.Sc. (co-op), Management and Systems Science
Simon Fraser University, Burnaby, BC, 1993 – 1998
- Business, Economics, Mathematics and Computing
- Recipient, Management and Systems Science Graduation Prize
Executive Education
- Building Media Relationships, York University (March 2005)
- Strategic Decision Making, internal training (November 2004)
- Advertising and Promotional Planning, York University (April 2003)
ADDITIONAL INFORMATION
- Co-op work terms as web developer for BC Hydro and CIBC
- Completed 2007 Vancouver marathon
- Avid reader, news junkie, and world traveler
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Ċ ď Eric Buchegger, Jul 23, 2009, 3:00 PM Ċ ď Eric Buchegger, Jun 17, 2009, 9:39 PM
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